
In hindsight, ending on the Warcraft 3 remaster might have gone down better - or perhaps even saving the reveal of Diablo Immortal for an event in Asia, the game's target market. The timing and placement of the reveal rekindled memories of EA's catastrophic announcement of Command & Conquer mobile game Rivals on-stage during a big live event at E3 in June. Most hadn't considered a Diablo mobile game built by a third-party developer.Īnd then there was the nature of the reveal itself, which was broadcast to Blizzard's most hardcore fans and came at the end of the much-hyped opening ceremony.

Later, in a post on the Diablo website, Blizzard tempered speculation by saying: "While we won't be ready to announce all of our projects, we do intend to share some Diablo-related news with you at the show."įans had hoped Blizzard would use BlizzCon to reveal everything from a Diablo remaster to Diablo 4. Ahead of BlizzCon, Blizzard confirmed "multiple Diablo projects" were in the works and "we may have some things to show you later this year". What appears to be at the root of the uproar is a mismanagement of expectations. Of course this has been noticed - and met with a similar reaction both in terms of dislikes and comments. The exact same trailer has been re-uploaded to the official Diablo YouTube channel, but left "unlisted". While it's got some way to matching the 3.7m dislikes the Call of Duty: Infinite Warfare reveal trailer suffered, the Diablo Immortal video is off to a very bad start indeed.


On YouTube, Blizzard's official cinematic trailer for Diablo Immortal has been "disliked" 184,000 times at the time of publication (expect this number to rise). To see this content please enable targeting cookies.
